Neo Mail is focused on providing the best business email services for you and in order to do so, high email deliverability is ensured through maintaining a good reputation of our servers.
This is achieved by making sure that Neo Mail is not being used for sending out emails that are identified as Abuse or Spam and if so, necessary action is taken to rectify it. Here are a few things that can help in having a better understanding of how we ensure this:
- What is ARF feedback or feedback loop (FBL)?
- Why do emails get marked as spam?
- Why does Neo Mail care about the ARF complaints?
- How to reduce/avoid emails getting marked as spam?
- ARF emails limit on Neo Mail
What is ARF feedback or feedback loop (FBL)?
The Abuse Reporting Format (ARF) is a standard format for generic spam reports that mailbox providers may use when submitting complaints to other mailbox providers, email service providers, bulk mailers, and subscribers to feedback loop (FBL) services.
It includes mechanisms for providing machine-readable details about the incident, a human-readable description, and in some cases, a copy of the offending message.
| alert-success | To know how to read the ARF reports received, please refer to this article |
It’s important to learn from the complaints you receive because they can help you evaluate underlying issues with your sending frequency and content.
The report can contain a Feedback-Type field that characterizes the report. Possible values of this field are Abuse, Fraud, Virus, Not-spam(report of a message mistakenly marked as spam), and Other.
Why do emails get marked as spam?
Email senders might believe that sending out emails is a one-way communication method if no response is expected from the recipient. However, the recipient can communicate by performing other activities-opens, clicks, deletions, spam markings, complaints, and whitelisting.
These actions have an effect on email deliverability. The positive engagement can tell the recipient's mailbox provider to direct more emails to the inbox for the sender and avoid sending emails to the Spam folder.
However, spam complaints would do the opposite of the above. Most mailbox providers have a "Report Spam/This is Spam" button that the email readers can easily click on and tell the mailbox providers that the email is undesired.
Besides clicking on the "This is Spam" button in their Inboxes, the recipient can complain about using other ways as well. They can email the postmaster or spam agency and, therefore, can have a bigger impact than the spam markings would.
Why does Neo Mail care about the ARF complaints?
Neo Mail is focused on providing high email deliverability for all our users. To maintain this standard we have to ensure that email spams and bounce backs are prevented from our platform.
The ARF complaints hurt your reputation which affects email deliverability. Through multiple ARF complaints, Neo Mail may be looked at as a spammer by the anti-spam organizations and inbox providers, which could have an impact on our sender reputation.
How to reduce/avoid emails getting marked as spam?
Here are a few points you can keep in mind to avoid your emails from being marked as Spam:
- Maximize meaningful engagement with your emails.
- Only send messages to contacts who want to receive them.
- Make sure your technical specifications are set up properly with your DNS provider.
By paying attention to technical issues, taking good care to avoid all spam triggers in the subject lines and email bodies, and by following up appropriately and in a timely manner, you are more likely to preserve your credibility, sender reputation and protect your IP address and domain from ever getting blacklisted.
| alert-success | To have a better idea about how to ensure high email deliverability, please refer to this article |
ARF emails limit on Neo Mail
For each ARF complaint sent to us, we send out a corresponding email to the sender, notifying the user of the same.
Once five of such complaints are received in a 30 day period, the user's email account/domain is Suspended automatically.
Hope this article was helpful to you and if you still need any further assistance, please feel free to reach out to us at hello@neo.space and we shall be very happy to help :)