Email reputation refers to the assessment of an email sender's trustworthiness and credibility by internet service providers (ISPs) and email receivers. It is an essential factor that determines whether an email will end up in the recipient's inbox, spam folder, or get rejected altogether.
The best way to achieve email reputation is by authenticating your emails.
This can be done using authentication methods, such as DomainKeys Identified Mail (DKIM), to verify the authenticity of your emails and prevent email spoofing and phishing attacks.
DomainKeys Identified Mail (DKIM)
DomainKeys Identified Mail (DKIM) is an email authentication method that allows the recipient's mail server to verify the authenticity of an email message and confirm that it was not altered during transit. DKIM uses cryptographic signatures to verify the integrity of the email and ensure that it was sent by the legitimate domain owner.
To know more about DKIM records and which DKIM record to add for Neo please refer this article
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