At Neo, we're excited about the transformative changes in email security. Industry giants like Google and Yahoo now require higher authentication for bulk senders, aligning perfectly with our commitment to a safer email environment. This shift isn't just a rule change; it's a significant move towards more secure and trustworthy email communication.
Lets quickly see what this means to our existing customers (Onboarded before 31st of January 2024):
Authentication requirements:
Authentication guidelines:
| Authentication Method | Requirement | How does it help you? |
| SPF | Highly recommended | Tells other email providers that Neo is an authorized email sender for your domain, this increases trust in your emails. Set up SPF records for your domain now. |
| DKIM | Highly recommended | Recipient email providers (gmail/outlook etc) prioritize emails with DKIM signatures for "inbox delivery" and reduce redirecting your emails to spam. Set up DKIM records for your domain now. |
| DMARC | Highly recommended | DMARC records are required for the Neo custom domain users. Set up DMARC records for your domain now. |
Other requirements:
- SPAM rate: Keep spam rate strictly below 0.10%. You can subscribe to tools such as Yahoo CFL or Google postmaster tools
- One-click unsubscribe: All commercial and bulk emails (regardless of volume) must include a clearly visible and easily accessible unsubscribe link that allows recipients to opt-out with a single click.
- Avoid deceptive content: Misleading subject lines, sender names, or content are strictly prohibited and can lead to penalties.
Feel free to knock on our door by writing to us at hello@neo.space in case you need any assistance with configuring these records.